29 Jan, 2023
TIPS TO CONSIDER IN PICKING A NAME FOR YOUR BUSINESS.
It is important to think of a name for your business that will help it stand out from the rest. A good name should be unique and memorable. You want to make sure that everyone knows what your business stands for. We have listed some tips to help you pick a suitable name for your business.
UNDERSTAND YOUR BUSINESS
The name of your business should be relevant to the type of business you are starting. For example, if you’re going to sell products or services related to food, then it would be inappropriate to name your company something like “Doughnut Delights” because most people don't know what a doughnut is and how it could relate specifically (or even indirectly) with the goods that they're selling. Instead, consider using something more specific such as “The Gluten Free Bakery” or “The Homemade Goodness Company." These names give potential customers something specific about what kind of goods will be sold at this location—and therefore make them more likely eager buyers when they find out what they'll get there.
USE NAMES THAT ARE DISTINCTIVE AND NOT CALCULATED TO DECEIVE
KEEP YOUR BUSINESS NAME SIMPLE
Use a name that is easy to remember, spell and pronounce. Ensuring the name is pronounceable is one of the most important things to consider when choosing a name for your business. It is also important to make sure that your chosen moniker isn't confusingly similar to other brands that already exist on the market. For example, if you're opening up an auto repair shop called "Auto Repair Shop", chances are good that someone else has already taken this type of business model before and there may be legal complications due to trademark infringement featuring names like Auto Repair Shop vs Auto Shop vs Auto Repair Shop vs Auto Repair shops.
USE ATTRACTIVE NAMES FOR BUSINESS
The first step to picking a name for your business is ensuring that it is short and sweet. You want people to remember it, so you don't want anything too long or complicated. You can use words that are related in a creative way i.e Chicken Republic.
YOU CAN CHOOSE A NAME THAT SUGGESTS WHAT BUSINESS YOU ARE INTO
You can choose a name that suggests what your business is into i.e cakes and creme, jazzy's burger etc.
CHOOSE A NAME THAT CAN EXPAND YOUR BUSINESS
If you intend to do multiple businesses with your business, you can choose a name that may be scalable if you intend to carry on other activities.
CHECK FOR THE DOMAIN NAME AVAILABILITY
You can check to see if your business name is available before you settle on one. You can use a domain name checker like Namecheap or GoDaddy, which will show you whether the name is available.
Choosing a name for your business is pivotal In the end, it all comes down to finding the right name for your business. You want something unique and memorable. You also want something that fits well with your brand image and can be easily pronounced.
By Fathenso Professional Services
The information in this blog post is provided for general information purposes only.